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Purebred (or Purebreed) chickens are those that share the same genetic similarities and qualities for generations, because breeding only happens between chickens within the same breed.  Breeding pure bred chickens is done to preserve and retain the individual characteristics of each breed.

There are hundreds of known breeds of chicken in existence, with their own traits and qualities that make their breed unique in their own little way.  Although experienced chicken breeders try mixing one breed with another in hopes to form a new breed of chicken, most chicken breeders prefer breeding purebred chickens, because their qualities and temperament are already known.  This makes it fairly easy to breed purebred chickens and makes it the usual preference of new chicken breeders.